HYPER-TARGETED SOLUTIONS

We use online and offline data to shrink down your targeted markets and find your most desired potential consumer prior to strategizing your ad campaign. Knowing who we want to target before your campaign launch reduces the time to reach success and thereby cuts costs while increasing ROI

Our Approach

Step 1

Unique Audience Identification

Step 2

Effective Campaign Options

Step 3

Activation

Step 4

Measure Results

Step 5

Performance Adjustments

CLIENT AUDIENCE TARGETING

Objective

Below are some examples of our unique audience identification capabilities:

– Competitors’ Customers
– Current Customers
– Demographic Profiling
– Online/Offline Consumer Behavior
– Creative Responsiveness
– Environmental/Seasonal Factors

Understanding your customer is key to creating more opportunities for your business. With this hyper-targeted consumer information, businesses can know what it takes to develop a winning strategy for one or all of their locations!

By targeting only the most relevant consumers in your market, you can essentially shrink down your DMA and create the most relevant audiences. Enabling you to maximize your advertising budget.

EFFECTIVE CAMPAIGN ACTIVATION

Using the target audience data, we can identify the most advantageous areas for strategic advertising placements. We identify areas where your target audience has the most overlap and use effective messaging to engage with those consumers.

We can deliver your message to your target audience throughout their daily journey using OOH or, at home or work using Digital Media and Direct Mail: